Solution 01
Built a Shopify catalog architecture for Men, Women, and Accessories with focused collection pages.
Outdoor e-commerce/2025/10 weeks
TrailCrest
Shopify storefront for outdoor apparel and gear: product catalogs, multi-region checkout, and Amazon EBC that matches the brand on-site.
E-commerce & Digital CommerceCreative & UI/UXAmazon EBC
- Client
- TrailCrest
- Industry
- Outdoor apparel & gear
- Live site
- Visit project
About the Project
TrailCrest sells outdoor apparel and gear across regions. They needed a Shopify storefront that made Men, Women, and Accessories easy to shop, with multi-currency checkout and merchandising that feels ready for the trail — plus Amazon EBC (Enhanced Brand Content) so listings on Amazon tell the same brand story as the store.
- Storefront - Men, Women, and Accessories catalogs on Shopify
- Commerce ops - multi-currency regions, carts, and free-ship thresholds
- Amazon EBC - Enhanced Brand Content that carries trail-ready storytelling into Amazon listings
The Challenges
- 01
Catalog depth across jackets, layers, and accessories needed clearer browsing paths.
- 02
International shoppers required region and currency handling without friction.
- 03
Promotion rules like free shipping thresholds had to stay visible and trustworthy.
- 04
Amazon listings lacked branded storytelling that matched the storefront experience.
Solutions
Solution 02
Configured multi-region commerce with currency switching and cart continuity.
Solution 03
Surfaced free-shipping messaging and sale states where shoppers actually decide.
Solution 04
Designed and produced Amazon EBC modules so product pages carry the same outdoor brand narrative as the site.
Key Outcomes
3
Catalogs
core shop paths
28+
Regions
currency markets
10 wks
Build
store to launch
Client's Reviews
The store feels built for outdoor shoppers. Collections are clear, regions work, and we can merchandise without fighting the theme.
Ready to build the next chapter?
Share your brief. We will respond with a clear path for product, commerce, or AI delivery.